Video Marketing
Tell Your Story
Video is the best way to tell your brand's story. Make a unique connection with your customer by telling them who you are and what you're about.
This video for the Louisiana Oyster Task Force captured not only what they do, but why they do it.
Generate Demand
Don't have a well-known brand or product? Don't sweat it. Video can help create demand where it doesn't exist already.
Take a clear message and unique product features - combine those with powerful audience targeting - and you have a recipe for an effective and profitable video campaign.
This video campaign outlined a solution for tracking Mardi Gras parades. It highlighted the product's unique features and included a clear call to action. This campaign resulted in a record number of app installs and generated revenue.
Elicit Emotion
Emotion is powerful. If you can make someone feel something - joy, empathy, sadness - you have a moment in time to make them remember something along with it. That something can be your brand or product.
This video captures the frustration of Atlanta traffic and the solution 11Alive News offered.
