Social Media Marketing
Organic Content
Organic social content is where you can gain incremental reach, generate demand, and create loyal fans of your brand.
It's also where your marketing budget can stretch farther than it typically would if you create authentic content that your followers want to watch and share.
I created a series of social weather videos for WWL-TV. The example shown here was played 465,000+ times with completely organic reach.
Audience Targeting
Pairing organic content with the power of audience targeting is a powerful tool in our tool belt.
This example was high-interest content with multiple layers of targeting to reach our desired audience: Location, home ownership, age, and income level.
Combined, it drove web traffic and brand awareness with a strategic consumer segment where we wanted growth.
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